A business run by a kid with a lot of caffeine? No. A kid-friendly scam, Kiid Coffee is a line of decaffeinated lattes that are high in prebiotic fiber and minerals like calcium and magnesium. On Shark Tank, the product, which was created to enable kids to join their parents for a healthier morning latte, created quite a stir. In Season 16, the Sharks were pitched by father-son team members Ethan and David Sanborn. The creative force behind its origin story was Ethan, who was 7 years old at the time. He loved coffee so much that he didn’t understand why he couldn’t have a version of the adult beverage. David, his father, was using the abilities he had developed over ten years of business ownership. Together, the two got to work right away.
Kiid Coffee was new when it launched in April 2024, but it was already making a name for itself. Its sales totaled $75,000, and its Instagram following was active. Their enthusiastic pitch will stick in the minds of Shark Tank viewers. However, the idea is compelling enough to revisit even if it hasn’t caught your attention yet. This is how things worked out for Kiid Coffee on Shark Tank and elsewhere. Without a doubt, their product is a step up from a typical babyccino, which is the cute, kid-friendly cappuccino that originated in Australia.
What happened to Kiid Coffee on Shark Tank?
It was a strong start to the pitch. David and Ethan gave a brisk and captivating introduction before taking the stage. “It doesn’t matter how old I am,” David said abruptly. Finishing with a smile, Ethan says, “What is important is we’re here seeking $50,000 for 5 percent of my company.”. The Sharks enjoyed the show and found Ethan’s humorous remarks hilarious.
Kiid Coffee was presented by the father and son as a nutritious way to prevent kids from being left out of morning cups. They promptly disclosed that the decaffeinated product only contains 99.9% coffee, which is equivalent to less than one ounce of milk chocolate. Given that children’s tolerance is lower than the daily maximum amount of caffeine that adults can safely consume, those low amounts were a crucial detail. The first stage went really well, with the Sharks successfully sampling three different flavors: original latte, chocolate latte, and caramel latte.
A small snag occurred when the Sharks asked David directly if Kiid Coffee was his full-time job, which he denied. Profit margins were another source of disagreement, with some Sharks raising their eyebrows due to high production costs. However, Kiid Coffee was selling well in coffee shops as well as online, so there was cause for concern. Four Shark offers were made to David and Ethan for the $50,000 they were requesting. Daniel Lubetzky’s offer of $50,000 in exchange for 20% was ultimately accepted; once David decided to go full-time, the percentage would decrease to 15%.
Kiid Coffee after Shark Tank
Are you constantly looking for kid-friendly Starbucks secret menu drinks? That may be over now that Kiid Coffee is thriving after Shark Tank. According to a CNBC article posted on the company’s official Instagram page, it made $150,000 in 2024, which is a significant increase from its initial $75,000 total. In addition to that rapid expansion, Ethan and David introduced a Shark Tank Special Offer offer, which sold a three-flavor bundle for $24.99 instead of $42 when purchased separately. The 36 servings and complimentary shipping seem like good deals. Additionally, Kid Coffee has excellent reviews on Amazon. More than 1,000 items were ordered in the previous month, and as of March 2025, the caramel latte flavor is rated 4 out of 1.
Regarding enduring relationships with the Sharks, Daniel Lubetzky publicly solidified the relationship between the investor and the business in 2025 by posting an advertisement for the brand on his Instagram. It is evident that magic is being worked on.
Is Kiid Coffee still in business?
Kiid Coffee is still operating, even though it’s still early. Now that Lubetzky is on board, the brand has the capital to grow even more. The pair’s energy, however, is one thing that truly sticks out. David and Ethan have jumped on the publicity bandwagon with gusto, offering a number of discounts and promotions. In addition to 10% off when you buy two items and 25% off when you buy three, there is the Shark Tank Special Offer. A $1,200+ Spring Break giveaway can also be found on Kiid Coffee’s Instagram. Their current level of success is undoubtedly a result of their quick-thinking and reactive marketing strategy. As of March 2025, the products are actually sold out and can only be ordered in advance.
The fact that Kiid Coffee is satiating a market need is undeniable. Are energy drinks suitable for children? No. “The idea of having their own coffee thrilled my kids,” one Amazon reviewer wrote. Some consumers express dissatisfaction over its acquired taste, while others share their own unique flavoring tricks, such as using natural sweeteners or whipped cream. “I bought this for my [4-year-old] since he enjoys stealing Mama’s coffee,” said another reviewer. “My only complaint is that it’s not very sweet, so I added a little honey to the drink to add some sweetness, and he loved it!” It appears to be a popular choice for parents who want to spend quality time with their children over nutritious beverages.
What’s next for Kiid Coffee?
It appears that growth is the ultimate objective. But once more, it’s important to emphasize how early the company is still. According to Lubetzky’s Instagram endorsement from March 2025, the deal has just been finalized. It wasn’t until April 2024 that Kiid Coffee actually launched. This article is less than a year old as of the time it was written. Even though it is growing quickly, it is safe to call it a “baby business”. The three are most likely now deftly preparing their upcoming tactical maneuvers. Who knows? Kiid Coffee might be starting a global revolution in school lunch design.
In a particularly revealing Instagram reel, Ethan gave viewers advice: “Go out and make your dreams come true instead of chasing them. Given David’s history as a serial entrepreneur, it appears that the two will keep up their enthusiastic business style. Where will their entrepreneurial passion lead them? We can only speculate, but let’s hope they maintain their enthusiasm for life. As of right now, Kiid Coffee is growing.